The Evolving Internet and What It Means for Your Brand

How Evolving Internet Usage is Changing Marketing for Good

And What It Means for Your Brand's Success

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US Ad Blocker Estimates

SOURCE: EMARKETER, US NATIVE ADVERTISING UPDATE: FOCUS ON VIDEO. JULY 2016

The following graph demonstrates the rise in the adoption of Ad Blockers across Desktop and Mobile. This means traditional display ads are systematically disabled from view.

 

What Brands Are Realizing

 

Advertisement Spending Projections

SOURCE: TOP TWENTY U.S. COMPANIES MEDIA SPENT REPORTS RELEASED BY KANTAR MEDIA, REDBOOKS, 2016

The following graph represents companies' increasing neglect of intrusive, unappealing display ads. No wonder native advertising is becoming so popular. 

 

How Brands Are Surging on Native Ads

SOURCE: "THE NATIVE AD REPORT: REVENUE FORECASTS, TOP DRIVERS, AND THE RISE OF SPONSORED CONTENT AND PROGRAMMATIC NATIVE," BUSINESS INSIDER INTELLIGENCE, MAY 2016

With nose-diving display ad spending, Business Insider predicts companies will reallocate those dollars to native ad spending efforts, until proportions even out by 2021 and the practice is more developed. 

 

Content Brands Are Thinking to Publish

SOURCE: EMARKETER, US ADVERTISING FORMATS THAT BRAND PUBLISHERS ARE LIKELY TO USE

As brand publishers are warming up to native content, they still differ in the ways they want to create and distribute their content. Some prefer to host it on their own blog and distribute on their own social channels, whereas some enlist the help of a publisher, for example the New York Times, to assist in making their content; many do several combinations of both. Check out some of the ways brands are changing up their content: